Built by operators. Led by chefs.
Maverick was founded to provide the foodservice industry with solutions designed by those who understand its unique challenges. Many existing tools, marketing strategies, and networks are created by individuals without direct experience in the field.
We offer a different approach because we have firsthand experience in the industry.
Two sides that already needed each other.
Most chefs already do the things brands pay agencies for. Test products, talk about what works, tell their network what's worth buying, make content in their kitchens. It just wasn't captured, wasn't paid, and wasn't connected to the brands that would've benefited from it.
Most brands already need what chefs do. Real product feedback, real operator voice, real sell-through to the people downstream of a chef's opinion. It just wasn't available in any coherent form.
Maverick connects the two sides. A collective of working chefs, a team that builds the systems around them, and a model that lets brands and chefs work together in a way that respects what both sides bring.
Three co-founders.
Maverick has three co-founders: Daniel Asher, Nick Lanoil, and Allyson Murphy. Daniel leads the Maverick Culinary Collective as Founding Chef. We share a belief that the world runs on food, and on the people who make it.
A few things we don't compromise on.
- Chefs already know what's good.The job isn't to teach them. It's to pay them for knowing.
- Foodservice grows faster with the people who actually cook.Not the people who guess at what chefs want.
- Partnership beats transaction.Data flows both ways. Credibility is earned, not purchased.
- The supper club beats the creator network.Every time.
Ready?
If you're a brand looking to grow, let's talk. If you're a chef who belongs in this collective, apply.